The Annual Sales and Marketing Boot Camp for Entrepreneurial Minded Attorneys

Join Us To Gain Access To Our Most Powerful Strategies, Templates And Actionable Blueprints To Build A Stronger, More Lucrative And More Successful Law Firm

November 8 – 11, 2017 | Phoenix, AZ

What is the Sales and Marketing Boot Camp for Entrepreneurial Minded Attorneys?

What is the Sales and Marketing Boot Camp for Entrepreneurial Minded Attorneys?

Here’s What Previous Attendees Had To Say

Alexzander Adams
Andres Mejer
Immigration & DUI
Andrew Driggs
Bill Beck
Divorce & Family Law
Bert Diener
Charles Laputka
Family Law & Bankruptcy

Who is Richard James

Well, first and foremost I am a Christian businessman whose priorities in life are God first, family second and business third. I also believe there’s a right way to do things and those things must be done right to maximize results in your business.

Richard is a seasoned entrepreneur who, during his 20 years in four different industries, mastered the ability to automate systems and allowed him to run his businesses nearly on auto-pilot. His proprietary systems achieve specific and clear objectives: massive lead generation, meticulous lead tracking throughout the entire conversion process, management by report and predictable profit margin growth. Colleagues accuse him of begin obsessed with business metrics and regard him for his ability to “use metrics to create law firm miracles.”

In a mastermind group that Richard belonged to he met a man whose business was suffering from a lack of systems. That man hired Richard to fix his business. The results were so astounding that he asked Richard if these systems would work for his clients, attorneys. Richard had no doubt that they would and so he started teaching attorneys a program that he called “The DNA of the 7 Figure Law Firm”.

One day while teaching attorneys, a member of the audience asked if Richard would like to prove that his systems worked and offered him the opportunity to start a brand new law firm.

As a result of building a living breathing law firm with his own two hands from $0 in gross sales to $3.5 million in just under two and half years. Richard has devised a step by step system for designing and implementing automated marketing and legal business systems that build your law firm on a foundation of concrete rather than quicksand.

Richard’s goal is to work with like-minded entrepreneurial attorneys that are willing to take action on the proven ideas he provides to get real, measurable results.

Why Should You Attend?

This is a unique experience unlike any other legal industry seminars, trade shows or events you may have attended and is entirely focused on 4 key things: revenue generation, strategic and profitable growth, marketing and ENTREPRENEURIAL SUCCESS.

  • It is NOT just about “positive thinking” and motivation – although you will feel highly motivated when you leave. “More motivation” is a far too simplistic answer to the tough problems you are dealing with in your Law Firm. You need ANSWERS, clarity and solid, proven advice – which is exactly what you will get when you attend.
  • It is NOT about delivering boring, dry vendor pitches. Go to any of the other industry trade shows to hear that. We’re bringing in highly successful business owners to talk about how to be a smarter, more effective and successful entrepreneur and how to be a leader in your law firm.
  • It is NOT about being a better technician, giving you more certifications or teaching you how to do more crawling around under people’s desks, being on-call 24-7 or staying trapped “doing” the work…
  • It IS about being an active participant in a unique and extremely productive environment to help you get refocused on doing the RIGHT things instead of getting sucked into other people’s urgencies, priorities and distractions.
  • It IS about putting in place well-thought-out plans for turning the sales slump around and about equipping you with a sales and marketing system that is founded in real-world, proven strategies that work – not opinions, theories or hype.
  • It IS about providing you with the ONLY opportunity to see, in great depth, exactly how your peers are breaking through their current income, time and staff limitations to achieve phenomenal new levels of growth and income.
  • It is also about you getting to spend 3 full days with other success-focused likeminded entrepreneurial attorneys who are “heavy users” of my strategies and methods, many of whom have been with me for years and can attribute huge increases in their personal wealth to the marketing and business-building strategies I’ve given them.

Event Sponsors


Here’s What You’ll Get When You Register For The Sales And Marketing Boot Camp for Entrepreneurial Attorneys
  • The Proven, Ready-To-Use, Specific, Revenue-Boosting Strategies. No other conference or event in the Legal industry delivers as many usable, tested and proven strategies, examples and tools for attracting more clients and closing more sales THAT ARE SPECIFIC TO YOUR LAW FIRM. When you leave, you’ll have dozens of ready-to-use, actionable campaigns you can take home and instantly apply in your Law Firm to generate results fast.
  • To Hang Out With Winners, Not Whiners. There is a positive energy and a willingness to share at Richard’s conferences that is unlike any other in the industry. Plus, the people who attend Richard’s conferences are DOERS. When you attend you’ll be impressed not only with the incredible success, growth and results these Law Firms are achieving, but also their generosity and willingness to share their strategies with you. If you struggle with marketing your Law Firm and you’re not happy with the revenue and profits you’re generating, you need to be here, with us, learning and soaking up the energy.
  • An Amazing Lineup Of Speakers, Authors And Experts. Every year, we bring in top-notch, world-class experts and speakers that present on everything from sales-generating marketing plans to business strategies that will increase profitability, personal development lessons that will give you the kick-in-the-butt you may need, proven business-growing ideas, real-world examples of other Law Firm’s successes, and more. Our attendees say every year that they are always over-the-top impressed with the caliber of speakers that we bring in for this event and the takeaways they go home with from the speakers are ones that directly impact their business.
  • The Entrepreneurial Attorney of the Year Contest – And The Unbelievable Marketing Presentations From Your Peers. Every year, Richard holds a contest for Spokesperson in which her top, most successful clients compete by delivering presentations on the marketing and sales campaigns that worked the very best to bring in 6- and even 7-figure pay days. Plus, you get to take their entire collection of campaigns home with you. There is no bigger or better shortcut to figuring out what marketing will work for selling Legal services than this . . . and it’s all handed to you as part of your attendance.
  • The Battery-Charging Experience. Year after year, people RAVE about the life-changing experience they have when attending this conference – and this is not a “rah-rah” motivational event, although you will leave feeling highly inspired. In fact, it’s difficult (if not impossible) to leave this event without feeling a fresh new excitement about your Law Firm and confidence in yourself to hit your biggest goals.
  • The Tangible Return On Your Investment GUARANTEED. Every year we make the same guarantee: At the end of the conference, if you don’t feel absolutely certain that the content, speakers and takeaways were worth FAR MORE than the time and money invested to attend and that you can use them to generate a massive return on your investment, we’ll refund every penny you paid PLUS up to $300 in documented travel fees. Who else makes that kind of guarantee on their conference? Absolutely NO ONE. That’s because other conferences are technically focused, teaching you how to be a better technician or operations manager – that’s NOT where the money is! Instead, we focus the entire 4 days on how we can make you more successful in generating profits in your pockets, period.

About The Hosts & Guest Speakers

Richard James is here to bring you an unparalleled, information-packed event. Learn more about your hosts and guest speakers.


Richard James

Office of Richard James

As a result of his track record for achieving what most describe as “phenomenal” growth rates for his clients, Richard James, Founder and President of Automated Business Results, LLC, has earned a reputation as “the Legal Systems Expert.”

Mike Michalowicz

The Offices of Mike Michalowicz

Mike is now running his third million dollar venture, is a former small business columnist for The Wall Street Journal; is the former MSNBC business make-over expert; is a popular keynote speaker on innovative entrepreneurial topics; and is the author of Profit First, Surge, The Pumpkin Plan and The Toilet Paper Entrepreneur, which BusinessWeek deemed “the entrepreneur’s cult classic.”

Frequently Asked Questions About Our Annual IT Sales And Marketing Boot Camp

  • 1. What is this event about?

    The Sales and Marketing Boot Camp for Entrepreneurial Attorney is our annual, international CONVENTION where our best and brightest clients come together to share NEW business-building ideas, NEW marketing and sales strategies, NEW ways of generating profits and to get practical advice on how to overcome various roadblocks and obstacles in growing a Law Firm.
    MANY of our members tell us that Boot Camp is an extremely inspiring event where the concepts we teach finally “click.” That’s because the entire event is focused on one thing: Giving you actionable, highly relevant strategies, tools and templates for generating more sales, more opportunities and more profits in your Legal services business. It’s also where we share multiple “how-to” sessions from our members who’ve had success in implementing our sales and marketing systems in their Law Firm so you can not only learn HOW they went about getting it done, but also be inspired to be more aggressive in implementing it in your Law Firm.

  • 2. Who should attend?

    This event is designed to bring together ALL of our clients, OLD and NEW, to share and collaborate on marketing, sales and business-building best practices. While you are not required to own a product to attend, the majority of the people who register own one or more of our products. Also, you are ENCOURAGED to come if you purchased a program years ago, but never fully implemented it; Boot Camp is the perfect event to get you re-focused and re-energized about growth, marketing and growing sales.
    Many of our clients also bring a spouse, business partner, marketing manager or salesperson so they can learn from the various sessions and network with other sales and marketing pros for fresh new ideas and take-home strategies.

  • 3. What’s the agenda and speaker lineup?

    The PRIMARY sessions and speakers are listed on the event website here:
    However, there will be several networking breaks, a cocktail reception meet-and-greet, a night of fun, and a well-fortified exhibit hall full of trusted vendors, suppliers and consultants who can help you implement the various marketing, sales and business-building strategies we teach. You will also benefit from the breakfast and lunch networking sessions with your peers.

  • 4. What’s the money-back guarantee?

    If after attending the ENTIRE Boot Camp, you are not thoroughly convinced that this event was worth every single penny of the tuition you paid and the time you invested, just hand in your materials and say, “This wasn’t what I expected,” before you leave, and I will refund 100% of your money – no hassles! And for your trouble, we’ll ALSO refund your airfare and hotel up to $300 in addition to your registration.

  • 5. If I can’t attend, can I purchase the recording later?

    No, but, as a full Partners Club member, you do have access to the recordings of every session at the boot camp. To discover more about Partners Club click here:

  • 6. What if I have to cancel last-minute?

    You can cancel up to 30 days before day one of the event and get a 100% refund.

  • 7. I already have the Your Practice Mastered modules and I’m not implementing them; what are you going to cover at Boot Camp that I don’t already have?

    For starters, if you’re NOT implementing, that is precisely WHY you need to attend. Four of your peers – who are in the EXACT same business that you are in, dealing with the exact same time challenges, the same “difficult” marketplace, the same hiring and employee problems and the same competitive pressures – are going to stand onstage and give you the blueprints they used to add an AVERAGE of over HALF A MILLION dollars in sales last year, and talk about how they broke free of procrastination, negative beliefs and bad habits to focus on GROWTH.
    Can you seriously believe for a moment you won’t gain some gold nugget you can take back and apply for more profitable gain in YOUR Law Firm from this ONE session? Can you possibly think this is something you should miss out on, particularly if you’re not generating the sales and new clients you need and want? Of course, you’ll be surrounded by HUNDREDS of similar peers who can encourage you and give you the direction you need to finally IMPLEMENT.
    Second, Boot Camp is my annual “state of the union” where I provide the most powerful NEW marketing and sales strategies that I’ve been working on for the year – so I can ASSURE you there will be fresh, new ideas that you’ve not heard before, do not know about and aren’t using.

  • 8. I want to go but I’m broke! What do I do?

    There was a time in my life when my business was struggling too. Payroll was scary every two weeks, my spouse wondered how I could work so late and earn so little and I couldn’t imagine purchasing a new copy machine, let alone travel to some event. So, I can certainly understand legitimate angst some may feel over the investment, obsessing over the “cost” of the ticket and travel.
    However, I can state with much confidence and from PERSONAL EXPERIENCE that this type of poverty thinking is standing in the way of your prosperity. Only the poor think in terms of “price” instead of “return” or “value.” The first time I took the same leap of faith I’m asking you to take, it changed my life forever. Heck, I’m GUARANTEEING your decision to attend, and removing all the risk to you! What other investment will deliver THAT type of assurance that the money you put in will NOT be wasted or regretted later? You can’t POSSIBLY believe that you could sit through this ENTIRE conference, with the sessions and speakers we have lined up for you, and NOT come away with MULTIPLE and immediate strategies you desperately NEED to get out of your broke state?!?!?!
    Here’s what I can tell you with absolute certainty: Staying at home staring at your 4 walls won’t provide answers to how to get rich; and the little money you save by not registering won’t make or break your life either.

  • 9. I don’t think I can take that much time away from my business; is there another option?

    As the saying goes, “Are you too busy earning a living to make any real money?” You cannot honestly believe that over the next several months you won’t be faced with critical decisions, challenges AND opportunities where the skills, tools, templates and information you’ll learn at Boot Camp on marketing, lead generation, negotiations, hiring and building teams of highly productive people won’t come into play. There is always the temptation to say, “I’ll just skip this year and go next year…when I’m not so busy…when hotels are cheaper…when money’s not so tight…when I’m not in the middle of X, Y or Z…” but know this: PROCRASTINATION is the preferred choice of the POOR. ACTION KILLS FEAR! Book today

You Are Protected By My Outrageous Better-Than-Your-Money-Back Guarantee

If after attending the ENTIRE Boot Camp you are not thoroughly convinced that this event was worth every single penny of the tuition you paid and the time you invested, just hand in your materials and say, “This wasn’t what I expected,” before you leave, and I will refund 100% of your money – no hassles! And for your trouble, we’ll ALSO refund your airfare and hotel up to $300 in addition to your registration.

A Message from Richard…

My name is Richard James and my passion is to work with like-minded entrepreneurial attorneys who want to take action to put the systems in their practice that support their lifestyle rather than completely undermining it. They want to figure out how to take the next step in their business.

If you’re an attorney who understands that you’re in business but were never taught basic business principles, or maybe advanced business principles then this is the right place for you. If you’re an attorney who struggles with getting home in time for dinner or taking your spouse out for a date night, or coaching your kids’ baseball teams, or maybe taking a vacation for the first time without your cell phone, you’re in the right place.

Maybe you’re an attorney who’s struggling a little financially and you’re trying to figure out how to get more money at the end of the week rather than bills at the end of the week. Maybe you struggle every time payroll comes around and you fret a little bit if you’re going to make it. I’ve been there. I know what it’s like. You’re in the right place. In fact, we’ve created our Entrepreneurial Attorney Boot Camp, just for you.

At this event we’re going to breakdown for you piece-by-piece the information you’re required to know in order to build a law firm of your dreams, one that supports your lifestyle rather than undermines your lifestyle, helps you build systems on a foundation of concrete rather than quicksand. Better yet, we’re going to spend three and a half days with you pouring into you, revealing the secrets of the most successful attorneys.

What Is The Entrepreneurial Attorney Boot Camp All About?

First off, this is unlike any live event you have ever attended. This is a room full of attorneys willing to truly share with other like-minded attorneys what they are doing to get real, meaningful results in their business. A room like this just doesn’t exist anywhere else.

We are going to spend 3 ½ days getting stuff done and really making lasting change in your business. We are going to do that through me presenting the latest and greatest cutting edge strategies for getting leads to convert, raising prices and turning more appointments into clients. But this event is not just about me.

I have arranged an excellent line-up of guest speakers including:

Dan Lear from AVVO who is going to share the inner workings of the AVVO algorithm and how you can increase your rankings. Dan is going to share the latest changes to the AVVO algorithm, how you can get your rating to a 10.0 and how you can use that to make more money. This is a presentation I am absolutely excited about for everyone in the room.

Robert Stanley from Local Pulse Marketing is going to share a multitude of case studies on using Facebook and Google to drive leads that actually turn into clients. This is not theory, but case study after case study on what to do right now to make paid search work. Robert manages my paid search and he is my go to guy for what really works in Google, Facebook and other paid search engines.

Travis Hise from James Digital will show you the office of the future and how you can get out in front of the digital revolution. Travis is a technology guy and he works every day with helping attorneys break free from the traditional office environment and get more done, with less money wasted on frivolous technology. I guarantee after listening to Travis you will find at least one place you can go to recoup hundreds if not thousands of wasted technology dollars.

Blaine Oelkers will share strategies to get more out of each day, week and month than you have ever done before. Blaine is not only a dear friend, but our behind the scenes guy that many members have worked with to get unstuck and start getting things done again. Blaine truly wants every attorney he touches to live the life of their dreams and I am excited he is going to make multiple presentations at boot camp.

Again, I am going to focus on the nuts and bolts strategies that will get you more leads AND convert them into paying clients like never before.
It is going to be a star studded affair and I know that when you attend you will leave with hundreds of new ideas to profitably grow your firm like never before.

This You Don’t Want To Miss

In addition to all that, I am going to hold an expert panel of attorneys that are current clients and have them share with you what is working and what is not working in their business right now. They are not going to focus on Board Certified “How To Be A Better Attorney” Stuff. They are going to share the stuff they took from Richard, other attorneys, the sponsors and vendors, and used that to begin building the law firm of their dreams. Some are all the way there, others are on the journey, but I have handpicked them all to share with you specific topics and open them up to Q and A from everyone in the room.

This Is What I Am Most Excited To Share With You

But the thing that I am most excited about is our new 2017 Entrepreneurial Attorney of the Year award where 5 finalists will compete for $5,000 and the honor of being the 2017 Entrepreneurial Attorney of the Year!

I will personally interview each of the 5 finalists where they will present on exactly what they are doing to get recording breaking growth in their law firm over the last 12 months. You are going to walk away not with ideas, but real things that others have done to move the needle and put more money to the bottom line.

I look forward to seeing you in November,

Richard James

Richard James
2018/03/13 13:03:42